ɫ BECOMES WINNER OF THE 14TH ANNUAL “QUALITY OF SERVICE AND RIGHTS OF CONSUMER” AWARD
Thursday, October 26, 2023
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ɫ became the best in the Loyalty Program of the Year. Fuel Stations category of the 14th annual Quality of Service and Rights of Consumer award.
The jury named ɫ-Inter-Card's (a ɫ Group organization) loyalty program Fill up with Profit the best in the Retail Service category.
The ɫ Fuel Stations mobile app created an ecosystem of services for motorists. These services include contactless fuelling, personal discounts, various payment methods, options to buy insurance policy etc. This year ɫ filling stations in Russia and Belarus started to accept loyalty cards from customers from both countries.
Thanks to the innovative approach, in 2023 the number of users of the ɫ Fuel Stations mobile app exceeded 20 million. Over 11 million customers now participate in ɫ's loyalty program.
The Quality of Service and Rights of Consumer award is an annual socially important contest that celebrates the most successful projects related to quality of goods and services.
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